A blog on issues affecting Australia's newsagents, media and small business generally.

Reed changes Melbourne Gift Fair date, causing a clash of trade shows

Reed announced this morning that the date of the Melbourne gift fair will change.

Reed Gift Fairs Melbourne will now take place on 17-19 September 2021 and will be co-located with Life Instyle.

RX (Reed Exhibitions), organisers of Reed Gift Fairs and Life Instyle, will continue to monitor the situation closely as it evolves. Our number one priority is the health and safety of our exhibitors, attendees, industry partners and staff and we will continue to act on the expert advice from the Australian Government Department of Health and local health departments.

We fully understand and appreciate the level of planning that is required to participate in an event like ours and we will do our utmost to help all our customers, partners and attendees to prepare for the new dates.

This has frustrated Expertise Events as it competes with the date of their Sydney fair:

It will be interesting to see how all this plays out.

Smart suppliers have learnt how to run their businesses such that they no longer rely on trade shows.

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