A blog on issues affecting Australia's newsagents, media and small business generally.
magazines

Promoting easy access to magazines online

Check out this targeted ad for digital access to magazines I saw on Facebook the other day.

Once I clicked on it (which cost the platform some money), this offer was pitched.

It’s interesting this platform, Readly, with 5,000 titles pitch a local Perth title. My IP address at the time had me in Perth.

Here’s an ad that was in my Facebook feed the next day. They are stalking me.

I don’t begrudge publishers doing this. I’d do it if I were them. However, it is vital that newsagents see the investments by publishers in chasing readers and subscribers elsewhere. This is the future and one of several reasons over the counter purchase of magazines continues to decline.

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