A blog on issues affecting Australia's newsagents, media and small business generally.

Thinking outside the box – encouraging newsagents

I have spent time last week writing up to date marketing material for my newsagency marketing group newsXpress. The new document is called Think Outside the Box. I went with this title for a number of reasons, including these below, which I have included in the document:

Thinking outside the box: is it more than slick marketing?

This thinking outside the box pitch is real, backed by actionable items you can take. You can bank on it.

The newsagency channel was created in the 1880s to distribute a magazine through the goldfields of Victoria. Some of the agency arrangements put in place then can be seen in business arrangements today.

While we understand and respect the history of the channel, the future for our shops is the future. It’s nothing like those goldfield days.

Making the most of the opportunities of the future is about thinking outside the box.

What you sell. How you sell. When you sell. The customers you sell to. It’s all up for grabs, there for the taking. It starts with the narrative of your business, how you pitch yourself.

Thinking outside the box can include letting go of some things that don’t make money and don’t, as Marie Kondo says, spark joy.

Thinking outside the box can include you trying products you never thought would work.

Thinking outside the box can include you fundamentally changing supplier relationships, with you in control.

How far you think outside the box is 100% up to you. Our job is to pitch ideas and opportunities. What you do with them is up to you. Once you decide, we can help with practical steps.

While we understand that for plenty of newsagents, old-school products and services are valuable, their value is declining. Acting now, in new ways, outside the box ways, can protect your business against those declines.

You’re not alone outside the box. We help you, work with you, hold your hand and encourage you – as much or as little as you want.

For each of us in business, what we achieve is up to us. Our future is about how much we think outside the box today.

The document goes into specifics, the how and why of newsXpress, what differentiates its offer to newsagents.

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