A blog on issues affecting Australia's newsagents, media and small business generally.

Amazon promoting Covid vaccination

Here is a flyer being distributed by Amazon, in boxes of products, in recent deliveries here in Melbourne. I was surprised when I first saw it, but then realised that this is a government flyer. It’s not something I have noticed being offered to online retailers.

Here is an example of vaccination encouraging collateral published by newsXpress for use by its members.

There is no obligation on newsXpress members to use this. However, given the engagement by some major retailers, there is kind of an expectation in the community.

I have tested the video and the feedback was encouraging, with people liking the focus on doing this for the kids.

I am not posting here saying businesses should push a pro vaccine message. But, for me, it feels right given that easing of restriction settings does connect with vaccination targets being met.

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Social responsibility

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