Video content on social media is referenced by the platforms more than ever before, because it’s what the platform users give more eyeballs to.
This type of content is disposable, used a couple of times for the season and not after.
Here are three videos from the Christmas suite developed for newsXpress member use. First: mum and dad:
Videos like this are not blockbusters. They are easily locally produced for the disposable use I outline above.
In my experience, they get better engagement than flat photos of a Christmas card stand.