We are seeing growth on thank you cards and gifts this Christmas. It’s a valuable segment of Christmas related purchases with these thank you shoppers often buying for several people at once. Having the easy gift and a card helps win the business. We target this shopper on socials as well as in-store with tactical placement.
Covid is certainly the key factor in growth in this segment this year. You hear it in conversations with customers.
While other Christmas gift segments such as Kris Kringle and teacher are strong, it’s the thank you gift segment that is stronger this year.
What I especially like about thank you gifts is that the gift price can vary more than in other segments, wallowing a broader pitch to this shopper.