A blog on issues affecting Australia's newsagents, media and small business generally.

What a difference a supplier makes to gift packaging revenue in the newsagency

A suburban newsagency business sold $2,953.88 worth of gift packaging in 2019. In 2021, that same business sold $8,449.89 worth of gift packaging.

Revenue for the business is up, overall, by 59% in 2021 versus 2019. The gift packaging growth is 286%.

The stock weight / investment / space allocation is unchanged. The only change is the supplier.

What a result.

Retailers can’t bank promises or a supplier rep or merchandiser friendship. We can only bank over the counter results. This result is excellent for the business, and for the supplier to the business.

Newsagency management

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