A blog on issues affecting Australia's newsagents, media and small business generally.

Melbourne Toy Fair cancelled

Here is the announcement from this morning:

It is with much regret that the ATA Board and Management inform our members and the industry that the 2022 Toy Hobby Licensing Fair, which was set to take place at the Melbourne Convention and Exhibition Centre, will not go ahead.

The current situation is quite concerning with the spread of COVID through the community and while borders are remaining open, this not only raises concerns around the safety of an event but also its success due to a potential low attendance rate.

Both are vitally important for a successful in-person event.

We understand that this is a disappointing outcome for all and while there was so much positivity prior to Christmas, the current environment proves that things can change quite rapidly and there are no guarantees of improvement in time for the Fair in March.

We are pleased to confirm that the Digital Fair will still take place and with the new dates of Monday 28th March to Friday 1st April. The online fair will provide a platform to promote and source brands and products safely and effectively. While nothing can replace a live event, this will still bring the industry together again in March.

For any questions, please feel free to contact us at toyfair@austoy.com.au.

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