UK plush maker Jellycat has taken Kmart to court reports The New Daily.
Jellycat alleges Kmart’s customers have been misled or deceived into believing Kmart’s plushies are genuine and reputable Jellycat toys because they have similar features.
Jellycat wants the federal court to issue an injunction forcing Kmart to stop selling the toys and to pay damages to compensate the company.
Jellycat is a big brand in Australia with 104,000 searches here every month. Jellycat bunny, the character at the centre of the federal court claim, is searched 5,400 times a month in Australia, indicating it to be a very popular searched-for plush item. But wait, there’s more. There are 830 variations of the Jellycat bunny search in Australia, resulting in 21,500 actual searches a month by people in Australia.
As plenty of newsagents enjoy terrific success with Jellycat, including my own shops, this will be a case to watch. I have linked to The New Daily story on our shop Facebook pages and noted that we only sell authentic Jellycat, sourced from Jellycat.