We have pitched this cozy look at the front of one of our shops over the last week, as part of our approach casting the business outside off what is usual for a newsagency.
The response has been wonderful with new customers visiting, and purchasing. The comments have been terrific.
All the items in the display are full suggested retail even though a third of the products were purchased at half off wholesale. The GP% being achieved form this table is above 60%, which plays against what is traditional in a newsagency.
Vicual merchandising is storytelling and the creative person who put this display together is sure a brilliant storyteller. I am so grateful to have people in the businesses who can do this.