A blog on issues affecting Australia's newsagents, media and small business generally.

Using TikTok to reach a target audience and have fun with a competitor

The youth team supporting Dr Monique Ryan in Kooyong released this TikTok that comments on the plastering of the Kooyong electorate with posters, billboards and walking billboards supporting Josh Frydenberg.

@youth4mon Can’t escape it 🙄😨 #youth4mon #election2022 #auspol #fyp #kooyong #foryoupage #mon4kooyong ♬ Josh – Peach PRC

What’s this got to do with newsagency? Okay, TikTok is an interesting platform through which you can reach a demographic that is likely not shopping your shop. The team behind this and other video is reaching out to an audience important to the electron campaign. It’s also an audience we need to better connect with.

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