A blog on issues affecting Australia's newsagents, media and small business generally.

Playing outside tradition helps drive new traffic

I am grateful for the opportunity to visit the Avant Cycle Cafe in Lake Geneva, Wisconsin, a few weeks ago. How this bike shop has curated shopper traffic appeal beyond what is traditional for that channel is an opportunity for any local retailer to consider.

Lake Geneva is a small town with a. population of abound 8,000, which swells in the summer. What they have done at Avant to broaden appeal is smart. I’ve seen newsagency businesses in Australia do similar. Join me on a closer look at this business.

What I particularly like is that each business, the cafe and cycle shop, is separate, but they link, cohesively. I also like that each part of the business is rooted in passion, and that stands out, it also is key to driving traffic.

Newsagency opportunities

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