A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Smart packaging key to getting noticed in stationery retail

Officeworks has several ranges of stationery that pitch well in-store, like these pencils.

I love the pitch, DRAW IT YOUR WAY. It connects the product with the creativity of the user of the pencils, which I think is smart.

While one of our jobs as retailers is to educate people to be purchasers, one of the jobs of product packaging is to inspire the purchase. I think the packaging for these pencils does a better job at that than many other pencil packages.

6 likes
Stationery

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image