A blog on issues affecting Australia's newsagents, media and small business generally.

Columbia Journalism Review on Murdoch: Does Murdoch make the political weather or follow it? Yes.

This piece by John Allsop in the Columbia Journalism Review is a must-read for anyone interested in news, especially in Australia with the dominance of the Murdoch outlets. The headline is smart, and to me, true.

Does Murdoch make the political weather or follow it? Yes.

Any analysis of Murdoch influence interests me as we sell their products, which are a cause for plenty of conversation in the business. I think there has been a shift in Australia. Whereas 5 or so years ago the majority regarded Murdoch papers as sources of news, the majority today regard them as opinionated entertainment. Hopefully, their influence is waning here.

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