I knew that when the Queen passed the $100 Platinum Jubilee Coin would sell well. I did not expect $8,000 in sales three hours.
What happened here is a testament to having the right product, being online, and being high in search results.
I am not sharing this to disrespect the Queen. Rather, I share it as an example of value we can cultivate in thoughtful diversification.
This is not an isolated situation. And, it is something any newsagent could achieve.
Now, here’s a newsXpress pitch – because access to the coins is through newsXpress. This coin has already been very successful for us. What happened overnight is the icing on the cake. And, what’s most interesting is … many shoppers bought other coins and almost all are first time shoppers with us. This is all part of newsXpress strategy – with execution details shared with members long ago, presenting the same opportunity for all.
UPDATE (12:05pm): It’s continued with people purchasing other coins knowing they will be the last with the Queen. It is fascinating seeing the depth of range of purchases.