Looking at data from a small number of shops that specialise in calendars, the 2023 season is off to a good start. Depth of range, as always, is key to success.
This is the front of store range in one of my shops as at yesterday.
Social media is also key to success with calendars. Posts featuring photos of special interest titles can be shared multiple times.
I mention calendars today this used to be a category newsagents owned. Now, too many have moved away from it. But, with a GP% of 60% and more, calendars are an excellent opportunity for Christmas gifts.
They will sell well into 2023 without discounting, which is also a win.
I know it’s not too late to get into 2023 calendars.