The more we stock our shops that appeal to multiple buying situations the better for our retail businesses, the more efficient our inventory investment, the more opportunities for out of store promotions.
This candle is a good example of what I am talking about.
Candles are candles, right?! They are everywhere. Many different types of shops have them. The marketplace is covered well for people shopping by scent and different types of ingredients. And, new local makers are popping up almost daily.
This candle, by virtue of the fun text on the label, offers a different reason for purchase. It’s fun, self-deprecating, a good conversation opportunity when given.
Having items that could be purchased for more than on reason helps improve inventory efficiency in the business. In local small business retail this is especially important. If an additional reason is humorous related, it’s a bonus.
A candle like this in a town with plenty of candy outlets gives you differentiation.
This candle is an example. There are plenty of products you can buy to serve this purpose. My suggestion is to look for multiple purchase opportunity products, to expand the appeal of what you sell, and to provide you with opportunities to reach more possible shoppers through out of store marketing.