newsXpress stores are running an in-store promotion around the jigsaw category. Each store has been provided access to product deals with bonus gross profit, a terrific good-value prize for one lucky local shopper along with collateral for promoting the competition.
This type of local store promotion with a local winner is successful for local retailers. It’s part of the exclusive newsXpress Seasonal Edge promotion series, which costs nothing for participating retailers.
Here is a small sample showing in-store activation with the promotion.
The proof of the campaign is in sales, and they are up.
Simple and local campaigns like this work well, especially when thoughtfully timed for the right season, which Winter is for jigsaws.
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Mark Fletcher founded newsagency software company Tower Systems and is the CEO of newsXpress, a marketing group serving innovative newsagents keen to evolve their businesses for a bright future. You can reach him on mark@newsxpress.com.au or 0418 321 338.