The Lottery Corporation released its full year results this morning. Digital continues to play an important role for the performance of the business. The digital share of Lotteries turnover grew to 41.8% in FY25, up from 40.9% in the previous year. Here are a couple of quotes from their results documentation:
Note: higher margin in this second quote. This slide from their deck speaks to the value of digital for their business.
Lotteries remains a vital offering for many newsagents. If you have it in your shop, ensure you are not reliant on it to remain open – attract shoppers for other product categories. Just as TLC appreciated better margin from its growing online sales, you should chase better GP from products far away from lotteries.
I wish TLC would ease its requirements on retailers for prime position into which no other products can be promoted. While I get their focus on store within a store format to provide identity under The Lott brand”, their approach is, in my opinion, unfair on small business retailers in my opinion – especially considering their focus on driving digital.