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Project Deep Dive: an opportunity for newsagents to truly work on the future of their business

Three weeks ago newsXpress announced to its members Project Deep Dive, an off-site three-day small group retreat for newsagents to unpack, assess and refocus their business, in pursuit of a brighter future.

The one retreat planned quickly filled, so we scheduled another.

The Deep Dive is a confidential off-site session for no more than 8 businesses (more likely 4) and some of the newsXpress head office crew. Each Deep Dive will be conducted in places like Wellington, New Zealand, Seminyak, Bali and Port Douglas, Queensland. While the locations may seem exotic, the objective is, as much as possible, to take people away from their world, to provide them space to look at their business with perspective, to find a valuable path forward.

Each day starts at 8am with 4 hours of business. Each participating business will  have 20 minutes to present their business over the three days being transparent as to business performance, the local situation, opportunities and challenges. This will be followed by discussion of those businesses and workshopping options to fit the needs of the owners of the business.

Some will want to explore when and how to exit, others will want to discover new revenue streams, others will want to grow their retail footprint while others will want to turn their business profitable.

The goal of the deep dive is to offer a safe and confidential space in which all participating can work on each other’s business, consider opportunities and help plot a path forward.

I am keen for each participating business to come away with achievable action items they otherwise may not have discovered.

newsXpress is funding the meeting room, catering and accomodation for attendees. There is no fee to attend, no participation cost other than getting to the location.

Now, why am I writing about this here in this public place? I am considering making a Deep Dive session available to non newsXpress newsagents. If this interests you, please reach out direct and confidentially to me at mark@newsxpress.com.au. I don’t care if you are part of another group. What I do care about is that you want your business to thrive.

For any newsagent, member or not, who feels “stuck” or is seeking a new direction, this is an incredible opportunity. The value offered is disproportionately high compared to the cost required to participate. This project will be a huge success. We think others will copy it, which would be good.

Project Deep Dive is an exclusive newsXpress initiative.


Mark Fletcher founded newsagency software company Tower Systems and is the CEO of newsXpress, a marketing group serving innovative newsagents keen to evolve their businesses for a bright future. You can reach him on mark@newsxpress.com.au or 0418 321 338.

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