Two Bluey themed coins from the Royal Australian Mint go on sale today at 8:30am AEDT. The buzz around this release has been huge, resulting in calls, emails and more.
There are purchase limits in place to ensure an even spread for customers.
newsXpress is the exclusive outlet in our channel for these coins. There has been tight control relating to the release of product details and the actual on sale date.
We are leveraging the opportunity with Bluey greeting cards from Henderson Greetings, Bluey products from Ty along with Bluey books and puzzles. We are also selling the Bluey coins from our website: www.mintcoinshop.com.au.
Plenty of coin customers do buy other products.
A newsagency embracing mint coins can expect to do at least $20,000 a year in sales of the coins regardless of their location. I know of stores doing five times that easily. The thing about coins is that they always sell, and shoppers are prepared to drive several hours to get them. It’s an easy win category.
Today is going to be a good day.
