The Seasonal Edge program newsXpress, a small business retail marketing group I own, provides its members is at the heart of participating businesses valuably outperforming the average for similar businesses.
The Seasonal Edge program is funded entirely by newsXpress. We source and pay for the prize pack we provide to each retailer. We also fund professional in-store collateral as well and a suite of digital assets.
Seasonal Edge is a net new traffic driver as well as a shopper basket builder. best of all it is local small business retail focussed.
Key to this success is that a shopper in each shop will win the prize. It feels accessible, achievable and, best of all, local. This is small business retail in action.
Here are some photos from the 120+ stores participating for Christmas 2025.
Seasonal Edge is exclusive to newsXpress.
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Mark Fletcher founded newsagency software company Tower Systems and is the CEO of newsXpress, a marketing group serving innovative newsagents keen to evolve their businesses for a bright future. You can reach him on mark@newsxpress.com.au or 0418 321 338.
I love this idea and the displays.