I think newsagents need to urgently de-identify as newsagents physically, emotionally, financially. With news outlets only reporting on bad news relating to our channel, leaving the channel is a smart move.
I am grateful in my work with newsXpress to get to work with many innovative retailers, to see their businesses evolve, and then emerge as something new.
In this video (https://youtu.be/kOBwtbbhAxI), we explore the inspiring journey of Tanya from Yamba Newsagency. She has successfully transitioned her business from a traditional newsagency model into a vibrant, high-energy retail destination. By moving beyond the historical reliance on core departments like lotteries and newspapers, Tanya has created a unique brand that resonates deeply with both the local community and visitors to Yamba.
The discussion highlights the importance of de-identifying with old industry stereotypes to embrace a more flexible retail identity. Tanya shares how she developed a range of Yamba-branded merchandise and curated a product mix that reflects her personal passion and local demand. This shift has not only refreshed the shop’s aesthetic but has also significantly boosted its appeal as a “must-visit” location in the region.
For any newsagent feeling restricted by the traditional “agent” mindset, this conversation offers a blueprint for growth. Tanya emphasises the value of constant research, the courage to trial new categories, and the benefits of seeking strategic advice. Her success proves that by focusing on the customer experience and unique merchandising, independent retailers can thrive and redefine their role in the modern market.
You only have to look at recent news stories about the newsagency channel to understand the urgency of the situation. Businesses that were once big in town are closing, usually because the orders did not move the businesses away from tradition.
Don’t let their story be your story.
newsXpress actively works with each of its members personally on this for each business is different. Nothing is forced. Nothing is required.
Where you take your business is 100% up to you. But, be certain of this – there is no future in being a traditional newsagency.
I’d love to make more videos like this one, sharing inspiring stories of transformation.
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Mark Fletcher founded newsagency software company Tower Systems and is the CEO of newsXpress, a marketing group serving innovative newsagents who continuously evolve their businesses to be enjoyable, relevant and successful. You can reach him on mark@newsxpress.com.au or 0418 321 338.