A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Author: Mark Fletcher

A walk back into history

This, from May 30, 1999. It’s a speech delivered by then Minister for Financial Services and Regulation Joe Hockey. Here it is in its entirety:

Address to the Australian Newsagents’ Federation Industry Conference, Gold Coast
Good morning ladies and gentlemen and thank you to Bob Dean and the entire ANF board for inviting me to speak at your national conference, here in Surfers Paradise.

It has been an eventful six months for everyone involved in the newsagent industry. During this time, the industry’s future has at times seemed clouded and the way forward unclear.

In fact, for the past 20 years your industry has persevered under uncertain conditions.

But I am confident that we have reached a sound commercial solution to a situation that at one stage looked vexed and complicated.

So, now it is a good time to examine where we are, and importantly, how we got there.

I should say, that over this period, the ANF board has provided outstanding leadership to its members and remained focused on the issues needing to be thrashed out.

They have responded thoughtfully to the changes in the industry and represented – very robustly – the interests of members, and importantly, kept a keen eye on the future.

In particular, I would like to mention Bob Dean’s diligence in this whole process. His efforts have been outstanding – continually travelling the country to represent his members in more than 80 meetings over the last 6 months.

Bob has ensured that the industry has approached the issue in a positive way.

This is evidenced by the QNF conference in March. I understand that the conference was very well attended and that it was a most productive forum.

Indeed, the positive attitude of newsagents, wanting to seize the opportunity to improve all aspects of the industry and ensure your future, is to be commended.

And now, after a solid 6 months of consultation, a competitive and equitable system, with greater freedom and greater flexibility for newsagents to manage their businesses with confidence, appears to be within reach.

As you all know, the need to consider the industry’s commercial framework had its genesis in the decision last November of the Australian Competition Tribunal.

In this case, the Tribunal found that aspects of the newsagency systems in NSW, the ACT, Victoria and Queensland no longer satisfied the public benefit test as required by the Trade Practices Act.

That is, the anti-competitive effects of the distribution systems outweighed the benefit to the public.

This meant that recently granted authorisations only protected arrangements preventing direct supply of magazines to sub-agents and direct supply of newspapers to ‘look-alikes’ until 1 July this year, and the direct supply of newspapers to sub-agents until 1 February 2000.

This was a time frame which the Government was very aware would concern many newsagents.

But we were also very aware that there needed to be an outcome that benefited newsagents, that benefited publishers and, very importantly, that benefited consumers.

From the outset, the Government was entirely sympathetic to the newsagents’ concerns and committed to the continuation of home delivery.

Indeed, we have been, historically, supportive of the industry over a number of years.

But the Tribunal’s decision was in keeping with the Government’s position on home delivery – the principal public benefit claimed for the system.

In 1996 – delivering on its election commitment – the Government made a submission to the ACCC supporting the extension for another 4 years of the authorisation protecting the reliable, efficient and low-cost home delivery service for newspapers.

The ACCC and Tribunal adopted this time frame to make sure the industry had enough time to reform its arrangements.

I should emphasise that the ACCC and Tribunal are independent and not subject to any direction from the Government.

I should also emphasise that these arrangements between newsagents and publishers are private sector contracts, and as such, are totally at arm’s length from Government.

In other words, there’s not a lot a government could, or should, do.

It will always be up to any industry to change over time – after all, as the Tribunal found the newsagency industry’s conduct, but for the ACCC’s authorisation, would have been in breach of the Trade Practices Act.

And while that is the case, the Government has always been very willing to help the industry make positive changes.

In the light of the first Tribunal decision in 1994 requiring reform and the decision last November, and in order to seek a way forward, I asked the ACCC to consult between industry groups and to report back by 15 February this year. This was then extended to 31 March.

In early April I announced that as the report contained commercially sensitive material it would not be publicly released.

Following this, on April 20 after an application from the Australian Newsagents Federation, the ACCC granted an interim authorisation to the Federation allowing it to negotiate with publishers and distributors on behalf of newsagents.

I believe this was granted to allow the industry to build on the momentum which had been generated by the earlier discussions, and to provide individual newsagents with the industrial power of collective bargaining which is required during times of change.

For individual newsagents, this means they will be protected during contractual negotiations.

Ladies and gentlemen, the entire process has been intense and exhaustive, but a process which could not have happened without the help of the ACCC, and in particular, the good work ACCC Commissioner Sitesh Bhojani, who personally participated in over 60 industry discussions.

But this was not a typical role for the ACCC.

It had no official duties to complete. Rather, the ACCC acted as voluntary facilitator, smoothing and lubricating the consultative process.

Indeed, despite being set a difficult task by Parliament to protect and promote competition, the ACCC devoted a huge amount of time and resources to facilitate genuine industry discussions for the newsagency system.

And as such, apart from impressing upon all parties the importance of frank and honest dialogue, the Government has stayed very much at arm’s length – not engaging in negotiations on behalf of any side.

We have had no direct involvement, because we believe it is not for the Government to determine the operations of markets.

But we have had a role to play.

You asked me to help bring the publishers genuinely to the negotiating table.

I did that.

You asked me to help create an environment where newsagents will not have the ACCC constantly looking over their shoulder.

I did that.

You asked me to extend the consultation period.

I did that.

And you asked me to help newsagents to collectively bargain during this time of change.

And I did that, too.

And, as a result, we fully support your preference for commercial contracts, as has been spelt out in the May edition of your industry journal, National Newsagent.

So where is the industry heading?

While I have not seen any contracts, I know that newsagents are being offered greater freedom and greater flexibility to shape their business as they choose.

For example, those newsagents who are now compelled to provide home delivery even where the delivery is at a loss, may have the option of selling-off this unprofitable side of the business.

I can well understand the frustration of a newsagent, awake at 5am, working through the morning and attending to a lunchtime rush, when a disgruntled home-delivery customer fronts up to complain about the plastic wrapping on their paper.

Now, the competitive framework that has been worked out should see the innovative newsagents thrive, with benefits to consumers including an even better home delivery system.

Newsagents will have more scope to manage their business, with the ability to shed unprofitable aspects.

There is no reason why any newsagents would be forced to close.

Very importantly, the Government has met its election commitment to preserve newspaper home delivery.

As a result, Australians can now be assured of continued delivery of their morning papers, while newsagents can be assured of a more certain environment in which to conduct their business.

In other words, newsagents are being given choice.

You are being given the choice to run your businesses in a more certain environment, and importantly, you are being given the choice of how you will adapt to your changing business environment.

The future is what we make of it.

The Government cannot guarantee any individual business or industry, but we have created a business environment of strong economic growth, with low inflation, strong consumer demand and low interest rates.

Ladies and gentlemen, in the face of rapidly changing uses of technology, I think this new commercial structure is a solid foundation for the future.

It is a structure, which will benefit Australia’s newsagents, and it is a structure, which will benefit Australia’s consumers.

And so it is a structure, which we would all do well to support.

Hockey was a politician. There will be some from our channel back then who will disagree with his take on what the government did and didn’t do for newsagents, and some who disagree with what the ANF at that time did or did not do for newsagents. In my opinion, newsagents were not well represented through the changes driven by the Howard government. Much was taken from us without compensation. We were ineffective in achieving a fair outcome for the thousands of family owned and run businesses. The government, which was elected as caring about small business, and newsagents in particular, failed our channel.

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Newsagent representation

If only Aussie magazine publishers more actively prom owed newsagents like this

But without the all good newsagents bit, since we don’t control what we get.

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magazine distribution

What is the definition of a newsagent?

A newsagent today in Australia is not what it was a few years ago. The Australian newsagent business, or newsagency as many prefer, is an evolving business selling cards, magazines, papers, stationery, gifts and, usually lottery products.

It is rare you will find tobacco products in a newsagency business. Many of us ditched that category years ago.

A newsagent in Australia today is more likely to look like a gift shop. Fresh. Innovative. Inviting. Very different to the type of business you would have seen as a newsagency years ago.

Most newsagents don’t deliver newspapers, the publishers took that from them.

What is the definition of a newsagent? is a question often put into search engines by people in Australia. I hope this post indexes in search results to provide a better answer that the current one.

Some people also ask Is it newsagent or newsagents? I would say to this that it is newsagency if you are referring to the business. But, really, the shop can be called whatever the local owner wants. The days of putting the word newsagency above the entrance are gone since that term is loaded with history that’s not relevant to what we do today.

Writing for a chapter contribution to a book on  the history of Australian media I noted:

Since 2011, the pace of change in retail newsagency businesses has increased considerably, driven by declining sales of print media products, increased retail real estate and labour costs, a higher cost of capital and a greater penetration of franchise groups providing newsagents with management and marketing advice. 

By 2012, there was a growing separation between distribution newsagencies and retail newsagencies, as well as a growing gulf among retail newsagencies. This was encouraged by News Limited with a trial project called T2020, intended to force newspaper distribution consolidation among newsagents. While T2020 failed to go beyond trial, newspaper publishers continued to encourage newsagents to consolidate to drive operational efficiency. 

In 2013, around 7 per cent of retail newsagencies closed, due to a lack of newspaper home delivery revenue and falling newspaper and magazine retail income. Today, while a typical high street newsagency has a floor space similar to that of 30 years ago, the average shopping centre newsagency has a more diverse product offering. 

Things have changed so much since 2013. Indeed, the Aussie newsagency today, ten years on, is more different than the 2013 version compared to 20 years prior.

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Newsagency management

Magazine delay today in Melbourne

Are Direct provided this information to newsagents late yesterday:

Due to a significant linehaul truck delay into Melbourne today, your magazine delivery tomorrow will be impacted.

We will provide further communication as soon as we have further details from our contractor but at this stage, we envisage deliveries not taking place on Thursday.

Please do not process any magazine shortages until we provide further communication.=

We apologise for this delay and can reassure you we are working to get deliveries out to you as soon as possible.

We know these Are Media titles are impacted:

  • Royals Monthly Dec 23
  • Take 5 Nov 23 Issue
  • Take 5 mega Puzzler #94
  • That’s Life Nov 23 Issue
  • Who Nov 27 Issue
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magazine distribution

What’s a good thing to write on a Christmas card?

What should I write on a Christmas card?

What words should I write on a Christmas card?

What’s good to say on a Christmas card?

How should I write on a Christmas card?

What’s the best thing to write on a Christmas card?

These questions and similar are being asked hundreds of times every day on search engines in Australia at the moment. People what to know what to write on Christmas card, how to, and more.

This is an opportunity for local newsagents to provide this advice on social media. be the expert, the helper, the guide. Help them find their way to express themselves on Christmas cards.

Before getting into what to write on a Christmas card, remember that any card you give is for now, and for years into the future. Take your time.

What you write needs to reflect you, how you feel, how you want to be remembered.

The best way to figure out what to write is to take a piece of paper and start writing. This way you can figure it out through trial on paper and not on the card.

But, if you really are stuck, try these suggestions offering varying degrees of expressing feelings:

I never tell you enough how much you do mean to me.

Christmas is brighter thanks to you.

Knowing you is a wonderful Christmas gift.

Have a wonderful Christmas.

Thanks for everything you do for me.

I wish I was there to hug you in person.

Cheers.

You’re a good mate and I appreciate you for that.

If none of those give you ideas on what to write, you could go very basic and write to [their name] and at the bottom, from [your name]. But do you really want to be remembers for that?

Sometimes a Christmas card is a good way to share a memory. It shows you thinking of them, that you have fond memories.

Sending a Christas card is not an obligation. It’s an honour to be able to give them something they can cherish for years, something to ignite warmth in their heart years down the track. So, take your time, reflect what you think and feel. It’s okay to be vulnerable. It’s important, though, to be yourself.

What’s a good thing to write on a Christmas card? Write a greeting appropriate between you and the person for whom you are writing the card.

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Greeting Cards

Where is the best place to buy Christmas cards this year?

The best place to buy Christmas cards this year is your local newsagency, and here’s why…

  • Newsagents have the best range of cards, often from different card companies. if you want a card for a specific caption like aunt, uncle, neighbour, teacher and more, your local newsagency is more likely to have these than any other retailer. In the everyday Christmas card range, your local newsagent is more likely to have more designs from which to choose.
  • Newsagents are more likely to stock Aussie designed and made Christmas cards.
  • Newsagents are more likely to have more types of cards such as money and gift card wallets, boxed cards and single cards.
  • Cards in newsagencies are easier to shop. Take your time, browse at your leisure.
  • Newsagents are more likely to have better quality cards, you’ll love how they feel in your hands, how they are finished. You can be proud to give these cards.
  • Newsagency staff are more likely to help when you want. Just ask.
  • You are more likely to save money on cards at your local newsagency as many run genuine value loyalty programs.

So, where is the best place to buy Christmas cards this year? Start at our local newsagent. And be sure to shop early, so you have the choice of more products, more designs.

Your local Aussie newsagency is likely to be locally owned and run. It’s where plenty of locals have got their first job over the years. It’s a shop that often supports local community groups and clubs.

Your local Aussie newsagency is a shop that helps locals connect with locals.

And how do your find your local newsagency? Do a Google search for newsagency near me and the map will present you plenty of options.

Remember, the Christmas cards you give are not for this year alone. Many people will keep them and look back on them over the years, remembering this Christmas, remembering you. Cards are like that, a sweet memory trigger, heartwarming, comforting. Choose your cards for today and for these memories into the future.

Where is the best place to buy Christmas cards this year? Your local Aussie newsagency. There are around 2,800 of us around the country, ready to serve you.

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Greeting Cards

Advice for retailers following the Optus outage

Here’s advice shared with Tower Systems newsagency software customers Friday last week following the Optus outage.
Lessons from the recent Optus outage.

While the actual cause of the Optus outage on has not yet been detailed, the outage itself encourages us to work on our businesses, to ensure we are better protected.

  1. Check your network. Make sure routers are current. Talk to your ISP about a more current replacement.
  2. Check your computers. Dust is a killer. Power off, remove the cover, take it outside and use a can of air to clean.
  3. Document your computers and network. List everything you have and who is responsible for each. We often receive support calls for items not supplied by us and not known about by us.
  4. Check your backups. Get the most recent one restored to ensure it is backing up everything you need.
  5. Use a cloud backup service for in-store and offsite storage.
  6. Have a plan. If your network, computer system or EFTPOS is down, what’s your plan? Document it. Train staff. Ensure everyone knows the plan and where it is.
  7. Consider redundancies, like a mobile phone on a different network in case your main network is down, a secondary EFTPOS for payments should it be down.

First responders are good at what they do because they plan and drill, such that responding is muscle-memory. What happened with Optus is a reminder to be prepared in local retail so you are less impacted.

Too often, small business owners do not have a plan in place for outages and disasters. A small investment of time in planning and prepping could made overcoming obstacles related to outages easier, less stressful.

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Newsagency management

What does Christmas 2023 feel like in early November?

I’ve taken a moment to look at data from a mix of newsagency businesses to look for indicators as to the possible performance of the Christmas season this year.

Despite the doom and gloom in the media, especially around the interest rate news, early sales are strong.

Christmas cards, decorations and gifts are selling well. The success is greater in those focussed on the more premium products with Christmas related sales in these businesses up 8% to 10% year on year.

By premium I mean decorations priced at $10 and more. Sone have decorations and Christmas home decor products at hundreds of dollars, and they are selling.

At the lower end, decorations priced to compete with supermarkets and scout variety, sales growth is not and obvious.

In the Christmas card space, boxed cards are strong as are single cards. As is often the case, it’s the fringe captions that are selling well early as they are often bought by regular card shoppers who know what’s what.

Engaged retailers can expect, I think, good growth in Christmas revenue in 2023 compared to 2022. While shoppers talk about inflation and interest rates, I see little evidence of it impacting what’s put through registers in newsagencies.

Christmas 2023 looks good!

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Newsagency opportunities

The Optus outage and retail

The now 5-hour nationwide Optus outage is impacting many. While there is a temptation to pile-on, my advice is to keep any social media posts to the practical.

  1. If you’re trading as usual, tell people via social media.
  2. If you  don’t have EFTPOS, tell people via social media.

I’ve seen several use the outage to pitch cash. I don’t see that as helpful right now.

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Social responsibility

More newsagents with websites

My newsagency software company, Tower Systems, has delivered more websites for newsagents. Here are some of the recent new websites:

In my own shops we have a number of websites doing terrific business:

All of these are connected to our newsagency software for syncing of inventory and sales between the physical and online shops.

It’s easy to  say no to a website if you don’t have one because you don’t know what you don’t know. It’s also easy if you had one in the past and it didn’t work.

Most websites don’t work. Smart people use a failure to do better next time.

At the core of success of a website is filling needs and wants. While needs and wants are quite different, they compel good online business.

Here are the top reasons why I think every retail business needs a website:

  • Capture sales when you are closed. Typically, more than 50% of online purchases are then the brick and mortar business is closed.
  • Engage browsers when you are closed. You can have chat turned on and answer questions from your phone, or you could really geek-out and have an AI chatbot do this for you.
  • Reach people not currently shopping with you. Typically, 75% of sales are from people located nowhere near your shop.
  • Have a second outlet for quitting stock.
  • Have a place where you can experiment.
  • Playing with a plan B in case your shop finds itself in choppy waters.
  • To learn. A website, especially your first website, teaches you so much, and this is especially. What does it teach you you ask? What people want. What they could pay. Haw awful some people are. How to earn income when you are asleep.
  • To get you out of a rut. If you;ve been in your shop for ages and are mailing it in each day, a website could put a spring in your step.
  • To make your shop more valuable. Having a website, even if it is not fully realised or successful, could make your shop more appealing when you decide to sell.
  • To leverage a secondary brand. This could be the first step in a shop rebrand.
  • To drive traffic to the shop. People will find products on your website and visit as a result, for sure.
  • To give you another source of revenue that is completely unrelated to anything you do in your shop.
  • To harvest email addresses you can market to. Email marketing from Shopify is a breeze.

Now, in case you think I am writing this to get you to use Tower to make your website, I am not. I don’t care who makes your website.

You should go with the web designer you want. Beware tho, web development has some shonky people offering services.

Having a website gives people a landing page from your Facebook, Instagram and TikTok posts. This is important.

A website is a hungry beast, demanding your time daily, weekly, long after launch. It’s not easy. But, if you get it right, it can be tremendously valuable.

The work after launch includes regular blog posts, social media posts and more.

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Management tip

It’s always worth celebrating the launch of a new newspaper, especially a genuinely independent one

In the UK this week, the Byline Times was released.

Here in Australia, we have The Saturday Paper, genuinely independent and well established. Online, we he have some excellent options.

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Newspapers

The local Aussie newsagency is not dead, you just don’t recognise it now

If you think the local Aussie newsagency is dead, dying or has no future, I am writing this for you. Please take a moment to see that the reality may not match your assumptions.

Sure, some newsagencies have closed. The channel remains the biggest independent retail channel in Australia with 2,500+ retail outlets.

Today’s Aussie newsagency is more of a gift and homewares shop than ever before. It offers fun and on-trend gifts from impulse items to collector pieces worth thousands. Yes, there are newsagencies selling items worth thousands of dollars.

You’re still likely to see papers and magazines somewhere, but they are not the traffic drivers they once were. Also, the margin newsagents make from these is paltry as publishers have not kept up.

Some newsagents are big in coffee, and often it’s the best coffee in town. Some are big in pop culture, often being the local go-to shop for licensed product like Pokémon, Harry Potter, Disney and more.

Some are big in self-care, often bringing new brands to town and offering ethically sourced products from small makers.

Some are bookshops more so than newsagencies.

Some sell clothing.

Some are the best toy shop around offering fresh new toys and traditional family-loved staples.

One I know is an awesome baby shop in country Victoria.

Many have online shops that often are not selling the same products as you’ll find in the physical shop.

The local Aussie newsagency has changed, evolved. It’s most likely not what you think. But it is sure to have the best range of cards in town, in the entire region. And, many of these cared are designed and printed in Australia, with words from Australian writers. This matters because the local Aussie newsagency continues to help local Aussies express themselves, provide a hug well into the future as those cards given are usually kept.

If you think the local Aussie newsagency is dead, an old business or out of date, seek some out, see for yourself, and while you may find the odd one out of touch or challenged, most you visit will be vibrant, relevant, fun and appreciated. You’re likely to find businesses that challenge the expectations of the newsagency shingle. That’s okay. What’s in a name anyway?!

Please don’t let your memory of years ago cloud what the local Aussie newsagency is today.

I am biased of course. My software company serves 1,750+ local Aussie newsagencies. I also own 3 newsagencies, and I have websites selling products newsagents sell.

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newsagency of the future

Magazines shoppers will seek out

Make: is one of those magazines shoppers will seek out. Not every issue, but certainly a special interest issue, like this one featuring cosplay inspiration, designs and tips.

This issue drew our attention because of other engagement in-store applied to cosplay. It’s always good value when we can leverage two or three suppliers or categories in a social media post.

While the 25% margin on the magazine is poor, it’s the hope of add-on allied to there topic that interests.

What we know from shopper tracking is that shoppers for this niche title will travel across town to purchase.

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magazines

Interesting newsagent survey results

XchangeIT surveyed newsagents recently on behind of the ALNA Think Tank. I’m grateful for the opportunity to be part of a recent Think Tank supplier meeting. The results are interesting.

The variety of suppliers in a store is concerning. In successful and transformed newsagencies I see, the typical supplier mix is 65+.

A massive pain point that is easily resolved is the elimination of paperwork from all suppliers – moving 100% digital for order forms, contracts and the like, using an e-sign platform. Saves time. Saves paper. Increases sales.

The 36.3 hours a week spent on processes suggests something is wrong. I have businesses under management spending far less.

I’d love the survey to drilled down into questions about magazine management as the out of date tech and expenses imposed on newsagents by this is a drain to local newsagency businesses. Fix that and you improve productivity in newsagencies and increase magazine sales.

That said, the survey is helpful, as is the follow-up survey. Suppliers should take note.

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Newsagency management

Herald Sun cartoon turns off customers

A couple of Herald Sun readers contacted me yesterday saying they will no longer purchase the paper following its publication of the cartoon featuring a naked, pixelated but naked, Premier of Victoria, Jacinta Allen.

I’d been on the road all day and was not across the story. I checked out coverage at the ABC, Nine Media and The Guardian.

The readers contacted me because they wanted to speak to someone. I couldn’t;t help them, of course. But I listened to their anger.

Having looked at the cartoon and read reports in other outlets, I like this from The Guardian:

Victoria’s inaugural Public Sector Gender Equality commissioner, Niki Vincent, said she found the cartoon tiresome and suggested it used sexism.

“Often we see women leaders with their bodies focused on, their clothing focused on,” Vincent told ABC Radio Melbourne.

“So this is another example of how to make fun of a woman leader using their body.”

It seems to me that News Corp courts anger, not only in its shrill headlines but also in deliberately provocative cartoon content. It’s moved a long way from being a trustworthy newspaper and a platform of enjoyable content.

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Newspapers

Online selling can have its challenges

In part because they are not in front of you, online customers can be challenge. Take this example:

Our 5 year old son has ordered them from your website without telling us using our credit card. We would like a refund please.

Now, how a 5 year old could do this as a. first time customer, ticking the right box, entering in the address as it was not auto filled. The challenge with a transaction like this is that the bank would side with the shopper and issue a refund.

Then, there are those who attack. This email is from someone who thought we were another business and was not happy when I told them they had the wrong organisation and suggested they contact the other business, which has no connection whatsoever with us.

You cxxt. I hope you fall over and die. You are an idiot. You know nothing about customer service.

One of the best (worst) tho was this one.

You need to refund me for this parcel because this is how it was delivered. It can’t have been my dogs because they were locked up all day. This is your fault.

Here’s the photo of the parcel they sent through.

And, here’s the photo of proof of delivery by Australia Post:

The extent of wild claims and scams are such that it’s important to factor a financial buffer into your prices online, so you can fund the scams that you cannot fight back on.

Big businesses deal with this by negotiating supply prices that have coverage built into the price model for this sort of behaviour.

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Newsagency challenges

Top reasons local retailers like newsagents benefit from a POS software connected website

It’s easy to say no to a website if you don’t have one because you don’t know what you don’t know. It’s also easy if you had one in the past and it didn’t work.

Too many POS software connected websites for local retailers don’t work. Smart people use a failure to do better next time.

At the core of success of a website is filling needs and wants. While needs and wants are quite different, they compel good online business.

Here are the top reasons why we think every retail business needs a website:

Capture sales when you are closed. Typically, more than 50% of online purchases are then the brick and mortar business is closed.

Engage browsers when you are closed. You can have chat turned on and answer questions from your phone, or you could really geek-out and have an AI chatbot do this for you.

Reach people not currently shopping with you. Typically, 75% of sales are from people located nowhere near your shop.

Have a second outlet for quitting stock.

Have a place where you can experiment.

Playing with a plan B in case your shop finds itself in choppy waters.
To learn. A website, especially your first website, teaches you so much, and this is especially. What does it teach you you ask? What people want. What they could pay. Haw awful some people are. How to earn income when you are asleep.

To get you out of a rut. If you’ve been in your shop for ages and are mailing it in each day, a website could put a spring in your step.

To make your shop more valuable. Having a website, even if it is not fully realised or successful, could make your shop more appealing when you decide to sell.

To leverage a secondary brand. This could be the first step in a shop rebrand.

To drive traffic to the shop. People will find products on your website and visit as a result, for sure.

To give you another source of revenue that is completely unrelated to anything you do in your shop.

To harvest email addresses you can market to. Email marketing from Shopify is a breeze.

Now, in case you think I am writing this to get you to use Tower to make your website, I am not. I don’t care who makes your website.

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Newsagency management

The Editor of People’s Friend magazine explains the importance of newsagents to them

In a recent issue of RN magazine in the UK, the editor of The People’s Friend magazine explained the importance of newsagents to their success when talking about their 8,000th issue. While written for UK readers of the news and convenience retailing magazine, The People’s Friend is a vital weekly title for many Aussie newsagents. It outsells other weeklies in some local shops. The People’s Friend shoppers are regular, loyal, and valuable.

The People’s Friend is a title we regularly pitch on social media as people love reading about it and being reminded about it. It’s a magazine that has stayed true to itself.

Reading this terrific coverage from RN, I wish Aussie magazine publishers felt the same way about our channel and we as focussed as folks at The People’s Friend are.

In practical terms, I use The People’s Friend as a beacon brand in my shops. By beacon brand, I mean a title to put in prime position at the top of a column, to draw eyeballs to a section. It fills the first 2 or 3 pockets, as a beacon. This encourages purchases of other titles with it.

I am grateful to Steve Denham for sharing this.

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magazines

5 common attributes of growing newsagencies

Looking at newsagency businesses that are growing, I can see several common interesting attributes, including:

  • Minimal or no backroom office. Product pricing and related work is done on the shop floor.
  • Good use of tech with accurate, up to date and meaningful business data.
  • Regular introduction of products from new suppliers. Typically, between 5 and 10 each year.
  • The owners have a personal goal and a clear purpose for the business.
  • They are retailers, not agents.

Now, there are plenty of other common attributes, but these are the most interesting to me in that they reflect active engagement in the business. Each attribute reflects a conscious decision by the business owner(s), the last point especially.

I know of plenty of long-term newsagents who have pivoted form the agent approach that was required when they entered the business to be the retailers they need to be today. It’s a thrill to see this, and the success that so often flows.

All of us who own newsagencies make our own choices, we are responsible for our success or otherwise. No one can do this for you, force you, or make your bed for you each morning. It’s up to you.

There are many who support newsagents who can help. It begins with you reaching out.

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Newsagency management

5 things any newsagent could do to reduce the risk of closure

Appeal to more shoppers. This starts with offering products beyond what have been traditional, products people will seek out, and return for again and again. It is important when choosing products to not be bound by the shingle of the business.

Offering cards that sell. Assess card performance pocket by pocket, design by design. You need at least 2 pocket turns a year. In a typical newsagency, 75% of card pockets are not achieving 2 turns a year. Cards are your most profitable department. Work on it. Nurture it. Make your business more valuable as a result.

Quit what’s not working. be ruthless. Act on your data. If products are not paying their way, quit them. It’s black and white.

Getting online. This dramatically broadens the geographic reach of your business, even more so if you do wit with products you’d never sell in your shop.

Manage your costs, including your own time. Business overheads and labour costs need to be tightly managed. I mention your own time here because in plenty of failed retail businesses I have looked at have high owner labour costs for minimal measurable return.

Of course, there are plenty more areas you can and should work on than these five. They are a good start though, low hanging fruit I see them as, easy wins based on my experience helping newsagents.

I recommend these 5 as a good starting point.

If you are struggling in your newsagency, finding it tough, not getting the return you want or need, start here.

If I can help in any way, reach out.

mark@towersystems.com.au
0418 321 338

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Newsagency management

Why are newsagencies closing?

Newsagency closures are on the rise. Not at a concerning level, but a rise nevertheless. We are likely to round out 2023 with around 250 closures, a not insignificant number.

While the owners will have their own narrative around the reason or reasons for closure, there is a common, often unspoken, reason for many newsagency closures.

They have not evolved far enough away from the traditional newsagency model of decades ago, they have done done en ought to make their business more appealing to more people.

Many newsagents have thriving profitable businesses. Typically, these successful businesses have evolved, and continue to evolve. They understand the shingle stands for less now than ever before. They know that what they stock matters most as that sits at the heart of the appeal of their business.

Newsagencies are closing because you can rely on papers, magazines, lotteries and stationery to deliver the traffic you need. Change is vital. And, hundreds of newsagents have shown that change delivers excellent results.

There will be some who will wish I had not written this, that talk of closures is best left for private discussion. The thing is, it’s happening, people see it on the street. It’s something we can stop, if we want.

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Newsagency management