May is almost over. A good time to ask: what has your marketing group actually delivered?
I am Mark Fletcher, owner of newsXpress. Here is what we gave our members this month.
Ink and toner. We published a three-page analysis of the ink and toner category in Australia — opportunities, market leaders, and strategies for both city and country stores. Most newsagencies underestimate this category. The numbers suggest they should look harder.
Credit card chargebacks. Clear, step-by-step advice on handling chargebacks from online transactions. Follow it and your chances of winning a claim improve. For some stores, that is hundreds of dollars recovered.
AI tools for your team. Two resources. First, an AI Acceptable Use Policy you can hand to staff. Second, an AI Starter Guide with 19 ready-to-use prompts for saving time and cutting costs. Not sure yet? Non-members can request a shorter introductory version by email.
Winter retail ideas. Winter is close. We put together 30 ideas for gift and related retailers: 10 micro-events, 10 marketing ideas, 10 lesser-known strategies. The back page has a low-cost business plan that works for any newsagency format.
Mother’s Day sales analysis. We pulled data from 15 newsXpress stores. Members who shared figures got a detailed report with action plans specific to their numbers. Others received an anonymised version to benchmark against.
Royal Australian Mint coin program. We have been working with the Mint on an exclusive coin program launching through newsXpress stores in October. The implementation plan is already with members. It is designed to bring new customers through the door.
The question I started with matters, it speaks to value: What Has Your Newsagency Marketing Group Done for You This Month? Put another way, what have you banked from the relationship? or, is your business better off because of the relationship?
Retail is changing rapidly. Your business needs to chan ge rapidly.
There is a big difference in what the different groups offer and do for newsagents. The list I have shared here from newsXpress work this month is only part of the newsXpress story.
Everything we produce is optional. We put the resources in front of you — what you do with them is your call.
Want to do more with your store? Email help@newsxpress.com.au. Or, call me on 0418 321 338.