Weekend Sportsman cover price change
Today’s edition of the Weekend Sportsman includes the night racing special and will have a cover price of $7. Check your newsagency software to ensure that it is charging the right price.
Assange claims News Corp files
From PaidContent yesterday:
Julian Assange, the founder of WikiLeaks, claimed today he was in possession of “insurance” files on Rupert Murdoch and his global media company, News Corporation (NSDQ: NWS). Assange also claimed that WikiLeaks holds more than 500 confidential US diplomatic cables on one broadcasting organisation. Speaking to journalist John Pilger for an interview to be published tomorrow in the latest edition of the New Statesman, Assange said: “There are 504 US embassy cables on one broadcasting organisation and there are cables on Murdoch and News Corp.”
Fascinating to any News Corp. watcher … as many newsagents are.
Updated magazine delivery advice for Queensland flood affected newsagents from Network Services
Network Services issued the following advice this afternoon to Queensland newsagents:
Metro Customers:
Gold Coast and Sunshine Coast areas – We will deliver where possible to these areas as close as possible to the normal schedule.
Brisbane – Due to road access and driver safety, deliveries will be progressively made, where possible, throughout the day on Friday.Country Customers:
There continues to be significant road closures to the north and west of Brisbane, not to mention local access issues. We are expecting this to remain the case for the next 5-7 days. As a result we are not expecting deliveries for Friday the 14th of January to made. NOTE – while there may be some exceptions to this, we expect this to apply to the vast majority of agents in this area.Far North Queensland Customers:
We don’t expect any deliveries to be made on Friday the 14th due to our inability to get stock to that region safely. .We do apologise for any delays in the supply lines caused by these recent events. We understand how important supply is to all businesses at this time, it is for this reason we wish to reinforce that supply has not been preferential. All supplies have been and will continue to be shipped to all businesses (regardless of type, size, sales volume) as soon as safe passage is available, the only factors influencing supply at this stage are the availability of drivers and safe access.
NOTE – We will be in touch as information comes to hand about Monday’s on-sales.
We are currently attempting to contact all retailers and agents whose business’ or towns have been inundated by flood waters. This is order to discuss how we can best assist you during this difficult time. If you have not yet been contacted we ask that you call our Flood Assistance Hotline on 1300 131 169 and select Option 1.
Magazines in Queensland over the next week
With the road between Sydney and Brisbane cut, it appears unlikely that there will be magazine deliveries next week. The volume of weekly titles especially is too great to justify using air freight to get the stock from the printers to the distribution centre.. That said, publishers and distributors are working on options at the moment and the situation is expected to change.
Related – Kudos to the magazine distributors for acting quickly to put accounts on stop when newsagents request this based on the impact of the floods on their businesses.
GNS Brisbane warehouse open
Newsagent stationery wholesaler GNS has advised that their Brisbane warehouse is open and operating. The big issue is the challenge with distribution from the warehouse. Here is their latest update:
Because of flood waters blocking road, transport is unable to get through in a northerly ,southerly or westerly direction.
As the flood waters recede and if more rain does not happen we are advised that freight will hopefully once again begin to move starting next week.
Tower Systems Supports Flood Appeal
Tower Systems has donated $5,000 to the Queensland Premier’s Flood Relief Appeal. The company is also providing a range of practical and financial support to individual newsagents impacted by the floods. Tower employees are also donating through a collection.
I encourage other newsagent suppliers to support the Premier’s Appeal.
newsXpress supports national flood appeal collection
All newsXpress stores across Australia have been provided with collateral for supporting the collection of cash donations from customers for depositing into the Premier’s Flood Appeal account. Click on the image to see a larger version of the poster which has been created. In support of transparency, newsXpress outlets will display receipts, showing the total amount of money raised in-store for the appeal. The same approach was used successfully to raise considerable funds for the Victorian Bushfire Appeal.
Hallmark assembles flood response team
Hallmark has activated its response team in preparedness for responding to the Queensland flood situation. This multi-disciplinary team will draw on the resources of the company to quickly respond to situations as they are uncovered following the receding of the flood waters.
Kudos for Gordon and Gotch flood support
Gordon and Gotch has donated $50,000 to the flood appeal and is seeking support from other newsagent suppliers for similar donations.
Kudos for NT News flood support
The NT News is donating 50 cents from every copy of the newspaper sold this Saturday to the Queensland Premier’s flood appeal. Good stuff.
More on the Google magazine and those behind it
The new Google magazine I blogged about a few days ago is from a company with a connection to Derwent Howard, the magazine publisher which collapsed in November 2009 owing a ton of money including, according to The Australian at the time and covered at this blog, around $780,000 to Network Services. A Deed of Company Arrangement was entered into with creditors – providing them with five cents in the dollar.
The link is James (Jim) Flynn. He was a Director of Derwent Howard at the time of the collapse. He is the Director of Media Factory Pty Ltd, the publisher of the Google magazine.
Why would Network Services do business with someone who was a Director of a company which collapsed owing them such a considerable sum?
What does this matter to newsagents? If you look carefully at the Google magazine you will see why. With respect to the journalists who have invested time in creating or Australianising content, this is not a great publication. It looks like they have purchased content from a content factory (such places do exist), attracted some ads and shipped the title out to newsagents to hope for the best.
Jim Flynn is also behind Citrus Media, a publisher of photographic and technology one shots with long shelf lives.
The magazine distribution model is the key element here. Newsagents have been sent stock with no say in receiving a new title or the volume. Many newsagents will carry the titles for the full three months. Depending on the arrangement between network services and media factory, these newsagents could unlock a chunk of cash for media factory.
We received the title last week. We will pay for the stock by February 20. Returns go in the first week of April with the credit not showing on our statement until May. That is three months of cash provided to media factory (depending on their arrangement with Network Services) at no cost to them.
We received 15 copies in one of my stores. If I do what the publisher and distributor want, I would be paying $168.19 by February 20. While not a challenging loan to provide, multiply that by a few thousand newsagents and you can see that as a channel we could be sending several hundred thousand dollars, interest free, to Media Factory. Nice (interest free) cash flow with which they can build their business or do other things.
Of course, my numbers do not account for revenue from sales of the title and it is entirely possible that we will sell copies. I don’t expect any more than one or two copies sold but I could be wrong. My figures also do not account for labour, real estate and theft.
Is the Media Factory / Citrus Media model one where they pump out low cost content knowing that the newsagency magazine distribution model will provide them with cash flow regardless of sales? I don’t have the answer for that. After reading the Google magazine I have my suspicions but I cannot be sure.
Newsagents rely on magazine distributors to manage access to the channel. Whether we like it or not, they are the gatekeepers. Having read the Google magazine I think it is time they reviewed how they discharge their role. Of course I am kidding, they serve their shareholders ahead of newsagents.
Indigenous covers for Dolly and Girlfriend
Kudos to The Age today for pointing out that the current issue of Dolly and Girlfriend each features a young indigenous girls on their covers. Not sure how we promote this without being disrespectful. Just knowing is a start.
The Daily for the iPad set to launch later this month
News Corp’s Rupert Murdoch and Apple’s Steve Jobs are said to be launching The Daily from News, an iPad newspaper, later this month. Source: Yahoo News. This will be an announcement to watch and analyse.
UPDATE (16/01): The joint announcement has been delayed while the work out some kinks with the app.
Interesting idea: A temporary restaurant installation
Check out the story online about a temporary restaurant installation in New York. The idea of the team is to transform the restaurant every thirty days. What caught my eye about this story is how those involved are collaborating and embracing change through the course of the nine month project. Fascinating.
I wonder what sort of newsagency we would come up with in this situation – low budget, built by a passionate team and with the knowledge that it is temporary. I wonder what innovation we would see every thirty days if those involved committed to the same level of change as those behind the New York restaurant idea.
Flood update advice for QLD newsagents from Network Services
The following advice was issued by Network Services this afternoon:
QLD FLOOD UPDATE ONSALE WED 12.01.11
Please note Followmont in QLD have had to cease operations today. This is in order to allow staff to get home safely before metro roads shut down.
Due to extensive road closures in Bris area & beyond, including all key line-haul routes, we don’t expect any deliveries to be made in QLD tomorrow.
We will attempt to make all deliveries as quickly as possible. For stock due out tomorrow we expect to deliver to all accessible areas on Thursday or Friday. Please note at this point, regardless of store inundation, we expect large portions of Central Nth, Central West & SW QLD to be mostly inaccessible for the next 5-7 days.
We will update as more information comes to hand.
Floods the only story in town today
The flooding in Queensland is the only story in Australia today. Plenty of customers visiting newsagencies have comments, others are interested in updates. It’s at times like this that having live in-store radio playing works well. We are kept up to date with news on the developing situation and receive information relevant to newsagents.
Kudos for the Empire magazine ipad app
A review at Know Your Mobile for the just released Empire magazine iPad app is worth a read. It reinforces my view that special interest title sales are most at risk at the moment from iPad app launches. As the reviewer says, the price, £1.79, is a very fair and affordable price indeed.
While talking about magazine iPad apps, the app for evo magazine from Dennis Publishing in the UK is drawing good interest.
The price of marie claire
A customer in one of my newsagencies complained on the weekend about the price of marie claire. They had been told to buy this issue by a friend and questioned why our price was higher than in the supermarket where their friend purchases a copy. The price difference relates to the sunglasses which are packaged with the magazine in some newsagencies. This is not a new phenomenon – increasing the cover price when there is a premium gift with the magazine. Indeed, I like that newsagents get access to differentiating offers like this since supermarkets get access to their own offers from time to time.
But back to the customer. We explained the sunglasses but they didn’t accept that. They didn’t want the glasses and suggested we keep them and they get the magazine for $1.00 less. Showing them the price printed on the cover did not budge them.
With price being such an important factor in today’s retail environment, publishers will need to think carefully about moved which result in different prices in different retail channels. It doesn’t take much to get a customer on their high horse and causing a scene at the counter.
Dealing with the magazine value pack
Regulars here will know that I am ot a fan of these ‘value’ packs from ACP. I think they are educating shoppers to not pay full price for magazines. There are plenty of examples in retail where regular discounting and sales has led to more or less permanent discount offers. I have not seen evidence of them generating incremental sales. That said, I ensure that we support them in my stores when they come out – like the latest one yesterday: Woman’s Day, NW and OK! all in one bundle for $9.95. we are promoting the title away from our weeklies display as we do not want to detract from regular sales. We figured that the packaging of the offer warrants it being treated differently.
I guess the other issue with this offer is that it is a very different pack to the packs which contain old and even damaged magazines behind a current issue. Is that what our shoppers think of when they pick this Woman’s Day pack?
Good start to Valentine’s Day card sales
We have had our Valentine’s Day cards out for more than a week and already we are seeing good sales. We have them facing the dance floor – in a high traffic location. While the big sales will be the week before February 14, I am very happy winning good business from the more organised Valentine’s Day shopper buying the cards at the moment. We have a small selection of Valentine’s Day gifts out, more will arrive later this week.
The high cost of the Queensland floods
Down here in Victoria I suspect that we have little idea of what life if like for newsagents in the flood affected areas of the country. I certainly feel ignorant. I mean, I have seen the TV footage and have spoken with newsagents with businesses under water.
What I have been ignorant about is the impact in areas not under water there are significant challenges. I have heard of plenty of newsagents who are able to open their businesses but who have no current stock. Transport routes have been cut – no magazines, no papers. There are other stories where shoppers cannot get into town so there is no trade, not even for lottery tickets and the like.
I heard of one newsagent who slept on the shop floor last night so he could open today. Extraordinary.
So, beyond the major stories on the TV news, there are plenty of other stories of these floods impacting businesses … and the situation looks set to continue for some time yet.
Fewer magazine means more space for better displays
By trimming our magazine range in a couple of my newsagencies we are now able to better display full covers of top selling magazines. They react well (in terms of sales) to this attention – the covers are designed to sell the titles after all! We trim the space allocation for weekly titles as the week unfolds.
For monthly magazines we tend to allocate a full face line at the top of waterfalls and half waterfalls for a category, for a couple of weeks of the month – to give the category a boost. This also works well with a noticeable boost to sales.
Newsagents are often so crammed with stock that there is no hope of these displays being created. I am sure that this must stunt sales of top selling titles.
Educational Tax Refund opportunity for newsagents
The federal government has been reminding parents this past week about the Educational Tax Refund. Newsagents need to read up on this too, especially exactly what can be claimed under this program. We sell plenty of eligible products.
This is an excellent opportunity at Back to School time for newsagents. Promoting this program in store and across the sales counter could help drive sales.
Engaging with a customer about the opportunity could be as simple as handing a customer a receipt and reminding g them abut the tax break opportunity. Smarter newsagents will promote this in their newsletters and through displaying the poster (the newspaper ad from the website) in-store.
UK music retailer announces closure of 60 outlets
UK music retail group HMV late last week announced the planned closure of 60 stores in 2011 citing tough retail conditions. Here is a tell tale quote from CEO Simon Fox from the company’s press release:
The pace of change in the markets in which we operate underlines the urgency with which we must continue to transform this business.
Hopefully, newsagents reading this blog post will see the importance of the transformation of individual businesses and the channel which I bang on about here regularly. Print is a few years behind music but it is on the same path. We know that from events of the last year.
The newsagency management challenge for 2011
On Monday I blogged here that of the cose to 3,000 newsagents with a newsagency Point of Sale system in their business, too many do not use the software its full potential.
This failure to use the technology means we have inefficient, unprofitable and theft risking newsagencies.
I laid out some straightforward steps newsagents could take to improve efficiency in and control over their businesses.
I’m glad to report that many newsagents called me to talk about their next steps in improving their businesses in 2011. More need to act on this.
If you seriously want a more efficient, profitable and better newsagency, here are Here are the proven simple steps to saving time, cutting theft and reducing dead stock in your newsagency.
- Receive all stock you sell through your computer system.
- Scan ALL sales.
- Scan out all products you return to suppliers.
- Eliminate all department sales – where you type in the amount of the item as you would on an old cash register.
- Do a complete stock take with the computer system.
- Implement a program of rolling stock takes of the store by section – never pay for a professional stock taker again. Act on the discrepancies reported from your rolling stock takes – this is theft – by moving categories, being more vigilant or eliminating the lines.
- Generate stock replenishment orders using your computer system. STOP relying on supplier reps to order for you – they work for their boss and not for you.
- Integrate your stock control plan into the schedules of all who work in the business.
There can be no excuses. If you want to make the most out of your business (and why else would you be in business?) then following these steps is essential and urgent.
If doing a complete stock is too big of a job, consider starting with one department by implementing full stock control justin that part of your business. I promise you that the experience will drive you to do the whole store.
Newsagents who do not fully manage their entire inventory in the way I suggest are more likely to experience theft, more likely to make bad business decisions and will have much more money tied up in stock than is needed.
Newsagents who do not completely and professionally manage their inventory ought to get their own house in order before complaining about anything else impacting their business.