The free copy of the Fat, Sick & Nearly Dead DVD which comes with the latest issue of The Australian Women’s Weekly is set to drive extra sales of the magazines for us if we have anything to do with it. This is an excellent free gift, one which will get shoppers looking at the title. The documentary was a hit on TV and it was a hit when recently promoted in Woolworths.
We have our usual aisle end display, as shown in the photo, plus a promotion at the counter as this is an offer which I can see people purchasing on impulse.
We are pushing this issue of AWW as hard as we can because we believe in the gift. I encourage all newsagent to do this.