We are promoting the Moshi Monsters 2013 calendar in the magazine fixtures with the latest issue of the Moshi Monsters magazine. The two items make a perfect Christmas gift and are more likely to be purchased as a Chriostmas gift when displayed together in this way.
We do this where we can – display magazines and associated calendars together. It works a treat for us.
The Moshi Monsters brand is important for newsagents. It serves a demographic vital to us and gives us the opportunity to extend the basket and significantly add to margin dollars.