Major seasons are important in newsagencies and card shops. Customer traffic spikes as infrequent card shoppers visit for their seasonal card. Mother’s Day is the second best season of the year.
This year, some newsagents will do better than others. I say that based on the sales data I have seen from major card seasons over the last two years.
Businesses running an appealing in-store competition with good collateral and backed by social media content will be the winners. This video speaks to the newsXpress Seasonal Edge program and it shows why it works: https://youtu.be/Ll3rrtT6WSs
So, it’s the curated gift pack, in-store promotion, social media support and backend management advice. All of this comes together supporting 10%, 15% and 20% sales lift of cards for the season. There is plenty to this that makes it hard to copy.
It’s free for the retailers. Hassle-free, too.
Yes, I’m pitching newsXpress here. No other marketing group offers anything like this local in-store activation program. I’m doing so because I want to see more newsagencies thrive.
newsXpress handles the curation, the supplier relationships, and the logistics, so newsXpress members can focus on what they do best: serving their customers. Watch to see the newsXpress difference in action and learn how we empower independent retailers to achieve extraordinary results.
Since everyone gets the same prize pack, there is an opportunity to compare engagement, compete on the best display, drive the best commercial outcome. members also provide feedback on future promotions.
The Seasonal Edge program drives foot traffic and increases card sales, a high-margin category for traditional newsagencies and gift retailers.
newsXpress Provides participating members with professionally curated prize packs for major events like Mother’s Day, Father’s Day, Valentine’s Day, and Christmas. These packs, which retail for up to $500, are provided to members at no cost, allowing them to run high-impact competitions that excite their local community.
The Father’s Day prize has already been announced and it is the best yet.
Ultimately, the newsXpress Seasonal Edge program is more than just a marketing tool; it is a testament to how independent retailers can level the playing field through collaboration and innovation. By removing the logistical hurdles of sourcing and setup, we empower our members to deliver high-impact, community-focused experiences that drive 15% to 20% category growth.
Whether it is through luxury curated prizes or the seamless “strut card” system, newsXpress ensures that local stores can stop worrying about the “how” and start focusing on the “who”, their customers.
Does Seasonal Edge save a newsagency? No, not of itself. But, it is a piece of a broader jigsaw that provide a business with opportunities through which they can thrive, and that;’s got to be the focus of 2026 – thriving, for sure!