Further to my post yesterday about our growth in magazine sales here is a brief video I shot late yesterday where I explore the sales results, explain how we achieved this and call on all newsagents to embrace the category.
I am concerned that newsagents are giving up on magazines. This would be a mistake. With good management and hard work newsagents in almost any situation ought to e able to grow magazine sales – despite the best efforts of some distributors and publishers to make our channel less competitive.
Footnote: this is the first video I’ve shot with a new lapel mic. The sound quality is much better.
Outstanding. Thank you Mark. What I find inspirational about many of your messages is that you accept responsibility for your situation and are so deeply committed and relentless in pursuit of outstanding performance.
Megan
Mark, Great video and I agree with your actions, which we have been trying also, and by co-locating our Cook Book sales have shown an increase. nColin