On the weekend I noticed a lady crouched down looking through our cross-stitch magazine titles. It made me smile.
I like seeing customers engage with magazines like this. I’m happy for them to read. I’m happy for them to sit and read. If I had more roomI’d have a reading couch or stools.
Most readers purchase a magazine or two. Those who don’t purchase don’t harm the business. I’m happy for them to be in the store.
Compared to supermarkets, convenience and petrol outlets, newsagencies offer the best magazine browsing experience. It’s a point of difference more of us should embrace.