Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Bringing back the dogs and cats to the newsagency counter

Mark Fletcher
September 1st, 2014 · 1 Comment

plushcounterWe have plush dogs and cats back at the counter as part of a front of store refresh.

This move was an easy choice as the last two times we had plush dogs and cats at the counter they did very well.

We find shoppers prepared to spend between $15 and $25 extra on impulse lines like these having made their purchase selection and brought it to the counter. I’ve seen newspaper customers spend $25 extra!

We talk about the counter being the most valuable retail space in the shop yet too often newsagents do not stock it as the most valuable location.


Category: Newsagency management · Plush · Tactical display

1 response so far ↓

  • 1 BrettsS // Sep 1, 2014 at 3:46 PM

    I understand it works for you but it looks a mess to me.
    I also have good sales for the same plush but not at the counter.
    It shows you need to think outside the square.


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