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EB Games shows how to run a sale

IMG_7774I love how EB games at Westfield Knox dressed their store for a sale at the weekend. You could not miss this – the signage was visually strong and consistent. Nothing timid about their approach – no three or four signs. They gave over the whole store to the sale. I am inspired by their approach. It is especially good in a shopping mall where the traffic you attract will primarily be from foot traffic already in the mall.

Click on the photo for a larger version.

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