A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Loving retro in the newsagency

IMG_7165Retro products are easy to sell right now so I love it when a magazine offers a retro cover like the last ever issue of Cleo and this copy of Mojo I noticed in the newsagency today. the cover gives us an opportunity to promote the magazine outside the usual magazine department placement with other product from this year in the gift department. There are many gift suppliers playing to the interest in retro, we are spoilt for choice. Being able to leverage this with magazines is a bonus for the gifts and for the magazines.

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