Australian Newsagency Blog

The marketing department at The Age newspaper decided that promoting 65% off cover price home delivery offer is more important than a headline about Glenn McGrath and his biography about life with Jane. What other newspaper publisher trashes their masthead and editorial content in this way?

[Read more →]

The front page of  today.  This is the worst placement of an ad covering up the masthead I have seen.

[Read more →]

The coat of arms on the front page of The Sunday Age newspaper is covered up today with a post-it type ad stuck over it.

[Read more →]

The front page to today’s Australian Financial Review newspaper has been trashed by an ad for Westpac bank stuck over a news story. The post-it note type ad is a great ‘get’ for Westpac as it pulls visual focus, like any good ad should. Everyone looking at the the AFR in a newsagency today […]

[Read more →]

Missed the ad stuck on the masthead of The Age newspaper yesterday.  At least this is in subtle tones and not pulling focus from the headlines as much as other stuck on ads.

[Read more →]

The front page of The Age newspaper today has a bright red post-it type ad on top of a headline about the tragedy in Burma.
The ad for the Virgin Velocity NAB backed credit card defiles the masthead what was once a great newspaper.

[Read more →]

The front page of today’s Australian Financial Review newspaper has a garish post-it type ad stuck over the photo of Victorian Treasurer John Lenders demonstrating again that the advertising department in Fairfax has more clout than editorial.
This demonstrates little respect for the story, the photographer or for the newspaper itself.
The AFR is better than the […]

[Read more →]

Check our the stuck-on ad by Emirates over the masthead on The Age today:

Despite my poor photo, the visual impact of the ad by Emirates is obvious.

[Read more →]

The Geelong Advertiser has joined the ranks of newspapers allowing news on the front page of the newspaper to be covered up by a stuck on ad.  Even if it is for a promotion connected with the beloved Geelong Football Club, it damages the newspaper.

I know publishers do this for the ad revenue.   This is […]

[Read more →]

Flight Centre has paid enough money to the advertising department to allow them to remind the editorial professionals at the Sydney Morning Herald who controls the masthead.  The photo to the left has been sent by a friend who reads this blog - thank you.  This pollution of the front page ought to be […]

[Read more →]

Some companies can’t help themselves and tell the world when they have lost respect for their brand.  Here’s today’s The Sydney Morning Herald.

Sportodds.com has paid to cover up Sydney in the mashead with their stuck on ad.  The Advertising team has, again, demonstrated they are more powerful than editorial at Fairfax, publishers of the SMH.
As […]

[Read more →]

Oh, it was Michael Luscombe, CEO of Woolworths, obscured by the ad for Smart Investor magazine stuck on the front cover of today’s Australian Financial Review.
The decision to stick this ad on top of news on the front page and over a news photo can’t have been made by newspaper people - I’d be shocked […]

[Read more →]

Newspaper publishers often seek to mitigate the impact of a price rise. Smart ones do this through promotions wh9ch add value to the product. Less smart publishers offer steep discounts off the increased price. Even less smart publishers offer steep discounts through one channel (home delivery) while expecting equally loyal customers through […]

[Read more →]

What does today’s Sydney Morning Herald tell us about the state of the newspaper. As the photo below shows, the marketing department has succeeded in having their ad - for cheap home delivery - stuck on top of the masthead, obscuring the Sydney in the title.

I was shocked when I saw this when I […]

[Read more →]

It diminishes the stature of the national business newspaper of record that they permit post it note type ads to be stuck on their front page, over editorial content. It is even worse when the ad is for an in-house publication.
This is what has happened to the Australian Financial Review this weekend. An ad […]

[Read more →]

The National Australia Bank has paid to get its post-it type ad stuck over editorial content on today’s edition of The Age. Beyond the desecration of page 1 of the newspaper and the frustration expressed by customers when the paper rips upon removal of the ad is the confusing message from NAB. How […]

[Read more →]

Another win for Advertising over news content at the Australian Financial Review today with a round Post-It type ad stuck on the front page of the newspaper. From what I hear from others, Fairfax leads the world in desecrating the their newspaper mastheads and pages with these stuck on ads.

Here is a photo of […]

[Read more →]

Congratulations to the folks at The Age newspaper for pulling focus from the front page story about the passing of Sir Edmund Hillary with another garish and hated by customers stuck on ad - this time for their own newspaper. See for yourself how awful this looks…

As for the offer on the ad, […]

[Read more →]

[Read more →]

[Read more →]

[Read more →]

[Read more →]

[Read more →]

[Read more →]

[Read more →]