A blog on issues affecting Australia's newsagents, media and small business generally.

Content is king

Content is king. Long live content. Consumers and content providers are the new best friends and finding ways to each other which eliminate many traditional businesses. In fact, they are racing toward each other faster than we can measure. Whole channels are at risk in the music, video and news/information distribution and retail categories.

Eliminating bricks and mortar channels replaces our out of date product search, service and payment mechanisms with a model which today’s 18-34 year old consumers want.

While my last posting here talked about a way newsagents could participate, it’s stop gap because of the desire for content to be as close as possible to the consumer where and when the consumer wants. In such a world newsagencies, CD stores, video libraries and the like are of little relevance.

Newsagents can be relevenant in the future if they start changing today.


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