While I have talked about digital magazine technology here before, the University of Texas is soon to publish the first edition of a video magazine about the season of their football team. No physical magazine, pure online. Using video technology to truly lift the stories off the page.
By cutting production costs and eliminating a more traditional supply chain, the economics of special interest publishing dramatically change.
I think about this in the context of the current economic model of niche magazines in Australia – magazines carried by newsagents and which sell one copy per issue. There is doubtful commercial value for newsagents in carrying these titles.
Read more on the Texas U plans here.