We don’t display the poster for The Age newspaper in our shop. Instead, we display the entire front page of the broadsheet. Since we’ve been doing this we’ve had more customer stop and take notice.
Our reasoning for this approach is two fold: the poster is a single subject; and, on a flat stack customers cannot see what’s below the fold. While we understand that editors create a front page to sell from above the fold, we’re experiencing a good reaction to the more complete display.