A blog on issues affecting Australia's newsagents, media and small business generally. More ...

CBS podcasts Guiding Light in a back to the future move

CBS will commence podcasting, Guiding Light, a 68-year-old soap opera, Tuesday. Guiding Lightstarted as a radio series in 1937. It is the first podcast effort from CBS Netcast.

From the CBS press release:

“Podcasting has become one of the fastest growing programming and promotional tools in media today and with this dedicated site we plan to be part of this new medium in a big way,” commented Larry Kramer, President, CBS Digital Media. “With this move, we continue to expand our entertainment programming portfolio on CBS.com in way that engages the consumer with a unique experience that complements the broadcast on the Network.”

0 likes
Uncategorized

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image