Today was the first day of the A2 section of The Age in tabloid format. This follows the introduction some weeks of a tabloid real-estate section. Is there a pattern here? Anyway, it looks good I guess. But it’s not the broadsheet format I prefer. However, I am sure their market research shows enough punters will like this to make it work. Over the counter comment seemed positive – especially that it’s stapled.
Now that I’ve had the tabloid real-estate section for a few weeks I’ve decided I don’t like that. The coverage is different, different enough for me to notice and not enjoy reading the articles in that section as I used to.
Time will tell whether the tabloid A2 as launched today will work.
At my own shop I can’t measure sales success because they short supplied us by 30% and they were out of stock and couldn’t fix their mistake.