So, Amazon has announced plans to sell books by the page. Interesting. What next? Magazine articles and not the whole magazine? Newspaper articles for sale and not the whole product? I wonder. I could spend $5.00 on all Julia Roberts stories or a few cents on a good fad diet story in a particular title. The move by Amazon will have repercussions for all publishers, not just book publishers – as analysts have considered the move today.
If Amazon can stop us thinking of a book and start thinking of a page why not the same for magazines and newspapers? There is a middleman business opportunity here.
It will happen.
Hmmm, the newspaper, magazine and book supply chain just got turned on its head. Interesting times. Challenging for retailers. That’s okay though because out of this will emerge new models and that’s part of the fun of business.