It’s tempting to ignore Chris Anderson’s sobering update on sales: box office, newspapers, music, books, radio … all down. Internet advertising … up. Read more here. Ignorance is bliss as they say.
Those of us in the cross hairs of the impact of online advertising, news and information want desperately to read some good news and too often these days the news is about the end of the world as we kow it.
The only way we can future proof our businesses is to find new markets which build new traffic to our shops and businesses. This is hard slog for small business. It takes time and money. But we have no choice. In most cases our suppliers have their own battles with disruption of new technologies impacting their business model to care about small business partners.
So, reading material like this from Anderson reminds me of the frailty of business and the need to move forward every day evolving the business.