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Why is Australia Post branding thumb tacks with its logo?

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I went shopping at an Australia Post PostShop today and bought these thumb tacks (Made in China).

I am curious as to what the government postal service is doing branding thumb tacks. Where’s the link with postal products? Are we not well enough served with thumb tacks already? Why does this government owned business feel the need to bring out its own brand of thumb tacks? Can I post these without breaking local and international postal rules?

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