A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Podcasting and special interest magazines

A good article from the Miami Herald about podcasting. The example used illustrates the risk to newsagents and our range of special interest publications. As more podcasts are published readers of special interest titles will switch to listening rather than reading. Maybe not in all categories but some. Australian newsagents aren’t part of the podcast supply chain so we need to be playing elsewhere to ensure relevance.

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