A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Weekly magazine market is the powerhouse of sales

This story from UK mediaweek about yet another weekly title launch – this time involving Australia’s own ACP. Here in Australia weeklies are the strongest growth category from the sales data I see. Even in my own show where aggressively push magazines it’s the weekly titles which power further ahead of others. The challenge with new weeklies is that they alter consumer buying habits away from the traditional newsagency.

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