The data is from a small sample (6 newsagencies) but from what I’m seeing the disruption in sales through the holiday period is least felt in specialist magazines (woodworking, model, warships etc) and in women’s magazines. That women’s magazines remain a powerhouse for newsagencies is no surprise yet our channel’s weak embrace of women’s magazines is. Newsagents could do more to embrace the category. At the moment they are part of the mosh pit of magazines whereas they could be treated as the jewel in the crow they are through special location; co-location; or other in store features. With new titles due this year newsagents run the risk of more women’s weeklies going moving outside the channel. In my own store any magazine promotion I run kick women’s weeklies magazines higher than all other categories.