The Star newspaper in Malaysia proudly promoted its new daily podcasts on page one of its print edition yesterday. While the podcasts are actually coming from a sister radio station, they are badged as from the newspaper and this boosts the promotion of their brand beyond print and connects them with a younger audience. On the podcasts link page you can subscribe and download previous podcasts. Back in July 2005 I wrote this entry in this place about how podcasting could be used to build the retail newspaper product and help newsagents improve in store marketing. The suggestions are still valuable today. In the meantime it’s great to see The Star in Malaysia embracing the podcast medium.