Courtesy of c|net:
Reuters is opening a news bureau in the simulation game “Second Life” this week, joining a race by corporate name brands to take part in the hottest virtual world on the Internet. Starting on Wednesday, Reuters plans to begin publishing text, photo and video news from the outside world for “Second Life” members and news of Second Life for real world readers who visit a Reuters news site at http://secondlife.reuters.com/.
Second Life was created by Linden Lab in San Francisco,. It’s a virtual world online with a community of 1 million and growing fast. To many, Second Life has been a game, even something to poke fun of. Reuters and others establishing on Second Life give it legitimacy and demand closer scrutiny. Maybe I should open a newsagency at Second Life. It makes sense since Reuters are there as well as other businesses.
What’s odd to me is that companies get into the Second Life virtual world to strengthen their connect with the real world.
I have enough trouble keeping up with the real world let alone even thinking that I should have another life in a virtual world. But then there is the opportunity to start over … tantalizing.