Emap has closed the US edition of FHM magazine as a result of falling sales. The Mediaweek report has this telling quote:
“With conditions in the U.S. worsening, we have decided to focus our resources elsewhere on faster growth platforms,” said statement, Emap Consumer Media CEO Paul Keenan.
Sales in the ‘lads mags’ category is okay from the newsagent data I see but not strong. Lads mags suffer from second rate location in many newsagencies because of content. They also suffer because their target readers can find equivalent free content online.