Advertising people at The Age continue to treat the masthead as if it’s a web page with pop-up like post-it ads. Customers hate these. Editors and designers who put their heart into creating the front page must hate them too. What does it say about the publisher’s view of their product that it is desecrated like happened on Tuesday this week (above).
While the advertising folks at the Financial Review don’t get to cover the masthead, they do get to cover front page stories as this photo from Tuesday’s AFR shows.
These post-it ads must be worth it otherwise Fairfax would not un them. I wonder if their increased use reflect lesser respect within Fairfax for their printed product. Would the editors and publishers of, say, twenty or ten years ago have agreed to these ads? I suspect not.
Am I alone in thinking this?
No,I hate them too, even in web pages. I stopped visiting news sites with the stupid rollover popups and the constant refresh.